Q: How do you define innovation? A: To dare something the mainstream does not like. If there’s a sentence that aptly sums up RCKT. Founder and Managing Partner Andreas Winiarski, it’s his answer to the question above. Andreas was recently named to the Holmes Report Innovator 25, a who’s-who of storytellers, … Continue reading “Leaders in digital: Winiarski selected to Innovator 25”
Jeremy joined RCKT. Communications in April 2015 as the agency’s internal content creator and editor. Born in the USA, Jeremy has also lived in Canada (Vancouver, B.C.) and Denmark (Copenhagen) and worked as a journalist and as a press spokesperson before moving to Berlin in November 2013. Coming along on … Continue reading “Workplace Essentials: Jeremy Cothran”
So we recently signed up for Instagram. As we looked to build up our social media channels it was a no-brainer to focus on one of the most powerful tools on the market today. The only question for us: how does it fit in with our agency’s overall strategy? And, … Continue reading “Why Instagram is this agency’s favourite social media tool”
Andreas joined RCKT. in March 2015. Raised in the small town of Grafenau in southern Germany, Andreas is proud of his Bavarian heritage. The Lederhosen were a gift from his mother and come hand-crafted from artisans in his hometown (ed. note: how can you not love that website). Otherwise, it’s all … Continue reading “Workplace Essentials: Andreas Friedrich”
The “Godfather of PR” in Germany, Frank Behrendt from fischerAppelt, was the inaugural guest speaker at #RCKTAcademy, a series of talks about the PR industry and the startup scene in Berlin. While the conversation was in German, we have a translation below. Andreas Winiarski: Today joining us on the RCKT. couch … Continue reading “Frank Behrendt bei #RCKTAcademy”