The little ghost will not be ignored. Snapchat, a social media outsider for much of its four-year life, has suddenly morphed into a major driver of traffic for brands. Making waves recently was Buzzfeed’s revelation that Snapchat makes up 21 percent of its overall traffic, more than three times what … Continue reading “Should your communication’s strategy include Snapchat? [#rcktwisdom]”
How do you impress beauty bloggers who are accustomed to being wined-and-dined at fancy events all over the world? Our top event planners, Alexandra Wilke and Luisa Gerke, handled everything from sending out blogger invitations, finding the perfect space, working with caterers, all while also ensuring that everything ran without hiccups. So we … Continue reading “How to throw the perfect blogger event, featuring NYX [#rcktwisdom]”
So I’ve had a few days to digest bento, and no, I’m not talking about the teriyaki lunch from the Japanese restaurant around the corner. Germany’s leading weekly magazine Der Spiegel recently launched its boutique online news portal, aimed at reaching the holy grail of readership – Generation Y. However, one … Continue reading “News for dummies, or the next trend in media?”
Merck, home to innovations for 350 years, offers us an exclusive sneak peak into the future of Healthcare, Lifescience, Performance Materials and beyond. During the grand opening of the Innovation Center in Darmstadt, we were lucky enough to be one of the first to check out a new generation of ideas “made by Merck”. Here are our three favourite discoveries: … Continue reading “Lenses that restore vision after cataract surgery – or Innovations I discovered today at the opening of the Merck Innovation Center in Darmstadt “
The graphic designers at RCKT. regularly freak out whenever others commit the greatest of crimes: bad fonts, careless mistakes and and kerning. To help all the “graphic dyslexics”, Tomas has kindly put together five simple dos and don’ts to help you get it right and give all those graphic designers … Continue reading “Just my type: 5 simple Dos and Don’ts of Graphic Design [#rcktwisdom]”