With refugees in Germany, suddenly everyone had an opinion. Regardless of individual points of view, everyone found themselves confronted with the stream of refugees in 2015. All over Germany initiatives started to rise, a lot of them started by young people without any practical experience in building a business. Still, … Continue reading “BDAY WEEK POST #1: What companies can learn from social startups”

Let’s imagine the following setting: a big, rather dark conference room, crowded with a curious and interested audience. Estimate of average-age in the audience: 50 Estimate of women in the audience: 10% Estimate of people wearing black suits: 95% “Let’s be honest, you don’t look like you’re actually celebrating a big moment here,” Cherno … Continue reading “Why the German Old-Economy Can’t Overcome its Angst Toward Digital Change”

Whether in a startup or in the old economy, a lousy crisis communication system can easily disrupt your company’s public image. In order to manage situations of crisis in the most positive way, we created an easy-to-follow checklist for you: Build up a trust relationship Building up a close and … Continue reading “Checklist: Crisis Communication”

This month we met up with our friends from quintly to take a closer look at what’s been happening in the world of social media lately. In this post, we scrutinise the activities of the Facebook and Twitter channels from two of America’s most popular TV shows: The Walking Dead … Continue reading “RCKTLY: How this fall’s TV shows will get you sitting on the edge of your sofa”

James Bond’s latest blockbuster premiered in Berlin Wednesday night. Agent 007 – or rather $$7 – has become one of the world’s most reliable brands, so much so that product placement has become as synonymous with the British spy as a shaken-not-stirred Martini. Make use of these seven startups to … Continue reading “7 Startups That Will Turn You Into James Bond”