To stay inspired (and entertained) in our coffee breaks, we’ve introduced our newest team member -our iPad, sitting in the sweet spot of our lounge. We’ve started a thing where anyone can upload their latest favourite app so we can all play with it and vote on our favourite ones. It’s … Continue reading “RCKT Inspiration – 5 apps of the week”

The term “startup spirit” is commonly thrown around nowadays. Everyone claims to have it – people are even expected to have it. But what exactly does it mean? We have crafted a set of 10 principles based on how we work, live and behave as a startup.

While old economy is busy figuring out how to make the most of the digital age, Africa is leapfrogging. What does that mean? Most old businesses are in the process of adapting to new consumer trends by implementing digital strategies and technological innovations for analog products and services. Africa is far … Continue reading “BDAY WEEK POST #4: 4 ways Africa is further into the Digital Age than the Rest of the World”

Video engages the most. According to Simply Measured, Instagram videos create two times more engagement than Instagram photos. On Facebook, posts containing videos lead to 25% higher engagement rates than ever before. On Twitter, the addition of videos causes a 28% increase in retweets. The point is clear: video is … Continue reading “BDAY WEEK POST #3: Why video content is the most powerful tool for your social media presence”

The old economy knows you can’t survive forever without going digital. When the big players become keen on learning from the young guns, digital transformation has arrived. Lucky for us, we’ve had the pleasure to work for some of the biggest companies in Germany, from pharma and banking to beauty … Continue reading “BDAY WEEK POST #2: 7 Handy tips for corporates to embrace digital change”