Have you ever wondered why it is easy to remember the plot, in immense detail, of your favourite childhood movie, but not an important percentage you read in a budget yesterday? It turns out stories are remembered 22 times more than facts. How do we use this to our advantage … Continue reading “5 Tips for a Brand Story that Won’t be Forgotten”
Happy New Year, brands and communicators! Finally sobered up and excited for the super digital 2017? You better be, because there are some major trends to follow if you plan to survive. As most of you may have noticed, 2016 brought us some hints of what’s next to come. So … Continue reading “WHAT NOW, 2017?”
Hi there! I’m Yvonne and I’ve been part of RCKT for the past 5 weeks. In real life, I’m working in the communications department of Henkel, a German DAX 30 company based in Düsseldorf. As part of my traineeship, I’m able to do some kind of exchange with either another company or an … Continue reading “Hello from the other side: 5 things I’ve learned at RCKT”
To stay inspired (and entertained) in our coffee breaks, we’ve introduced our newest team member -our iPad, sitting in the sweet spot of our lounge. We’ve started a thing where anyone can upload their latest favourite app so we can all play with it and vote on our favourite ones. It’s … Continue reading “RCKT Inspiration – 5 apps of the week”
The term “startup spirit” is commonly thrown around nowadays. Everyone claims to have it – people are even expected to have it. But what exactly does it mean? We have crafted a set of 10 principles based on how we work, live and behave as a startup.