The little ghost will not be ignored. Snapchat, a social media outsider for much of its four-year life, has suddenly morphed into a major driver of traffic for brands. Making waves recently was Buzzfeed’s revelation that Snapchat makes up 21 percent of its overall traffic, more than three times what … Continue reading “Should your communication’s strategy include Snapchat? [#rcktwisdom]”
How do you impress beauty bloggers who are accustomed to being wined-and-dined at fancy events all over the world? Our top event planners, Alexandra Wilke and Luisa Gerke, handled everything from sending out blogger invitations, finding the perfect space, working with caterers, all while also ensuring that everything ran without hiccups. So we … Continue reading “How to throw the perfect blogger event, featuring NYX [#rcktwisdom]”
The graphic designers at RCKT. regularly freak out whenever others commit the greatest of crimes: bad fonts, careless mistakes and and kerning. To help all the “graphic dyslexics”, Tomas has kindly put together five simple dos and don’ts to help you get it right and give all those graphic designers … Continue reading “Just my type: 5 simple Dos and Don’ts of Graphic Design [#rcktwisdom]”
Today, we attended the open discussion between one of the most visionary entrepreneurs of our time: Elon Musk, CEO of Tesla and SpaceX, and Sigmar Gabriel, German Minister of Economic Affairs and Energy. The topic of the day was “The Economy of Tomorrow” and how it can be achieved with … Continue reading “Great talk, bad discussion — Elon Musk meets Sigmar Gabriel in Berlin for open talks”
Trailing 0-1 Tuesday night at home to Wolfsburg, Bayern Munich shook things up tactically, swapping in Robert Lewandowski for an underperforming Thiago. The Polish striker then proceeded to set the Allianz Arena on fire, scoring a record five goals – all within a whopping nine minutes. The football universe (and Twitter) shook. … Continue reading “9 things you could do in the 9 minutes it took Robert Lewandowski to score 5 goals”