This is the first in a monthly series of analytical pieces on current social media topics, written in cooperation with our friends from quintly. Our first post takes a look at how brands can build their Instagram followings and dives into the posting strategies of two well-known German companies: DM and Rossmann.  … Continue reading “RCKTLY: 5 steps for brands to improve Instagram engagement”

This is an open letter from our in-house photographer Maks Ciechanowski to a few unnamed startup founders in Berlin, who continue to make some questionable decisions when it comes to the all-important “founder photo.” Dear founders, You’re doing it wrong. Yeah you got your business rolling, but remember your customers and … Continue reading “How to take an actual legit founder photo [#rcktwisdom]”

There are plenty of articles touting Instagram as a tool to reach and engage with consumers. Still, there is much more to learn about Facebook’s photo-sharing app, especially since developers keep introducing new features to the platform. Right now Instagram is experimenting with new advertising formats and as we’re experienced … Continue reading “4 Ways the New Instagram Ads Can Help Boost Your Branding [#rcktwisdom]”

Free food is the holy grail for a young, poor student/intern. But beyond indulging gluttony, kitchen areas and free food actually benefit businesses. Here’s why: 1. They promote office happiness… … which increases productivity. A study by Warwick business school has found that happier workers were 12% more productive than … Continue reading “6 reasons why companies should provide free cereal/fruit [#rcktwisdom]”