Today, we attended the open discussion between one of the most visionary entrepreneurs of our time: Elon Musk, CEO of Tesla and SpaceX, and Sigmar Gabriel, German Minister of Economic Affairs and Energy. The topic of the day was “The Economy of Tomorrow” and how it can be achieved with … Continue reading “Great talk, bad discussion — Elon Musk meets Sigmar Gabriel in Berlin for open talks”

Trailing 0-1 Tuesday night at home to Wolfsburg, Bayern Munich shook things up tactically, swapping in Robert Lewandowski for an underperforming Thiago. The Polish striker then proceeded to set the Allianz Arena on fire, scoring a record five goals – all within a whopping nine minutes. The football universe (and Twitter) shook. … Continue reading “9 things you could do in the 9 minutes it took Robert Lewandowski to score 5 goals”

This is the first in a monthly series of analytical pieces on current social media topics, written in cooperation with our friends from quintly. Our first post takes a look at how brands can build their Instagram followings and dives into the posting strategies of two well-known German companies: DM and Rossmann.  … Continue reading “RCKTLY: 5 steps for brands to improve Instagram engagement”

This is an open letter from our in-house photographer Maks Ciechanowski to a few unnamed startup founders in Berlin, who continue to make some questionable decisions when it comes to the all-important “founder photo.” Dear founders, You’re doing it wrong. Yeah you got your business rolling, but remember your customers and … Continue reading “How to take an actual legit founder photo [#rcktwisdom]”

On Monday, Sept. 14, RCKT. hosted its first official Digital Disruptors Klassentreffen in conjunction with Gründerszene. 25 of Berlin’s most digital thinkers from leading companies were invited to our Gendarmenmarkt office to get to know one another, exchange ideas and learn from one another. Among the attendees were Christian Henschel (adjust), … Continue reading “Merging old and new economies at RCKT.”