Arm, aber sexy! – Seit Anfang der 2000er Jahre zieht sich dieser Slogan wie ein Ohrwurm durch die Köpfe der Menschen und bestimmt seit jeher über das vermeintlich trashige Image Berlins. Allein 1.690 Youtube Videos verbreiten ihn weiterhin. Doch ist dieses Bild überhaupt noch zeitgemäß und fängt es das hippe, … Continue reading “RCKT Trainees meet Smart City Berlin – Digitalisierung für die Hauptstadt”
Have you ever wondered why it is easy to remember the plot, in immense detail, of your favourite childhood movie, but not an important percentage you read in a budget yesterday? It turns out stories are remembered 22 times more than facts. How do we use this to our advantage … Continue reading “5 Tips for a Brand Story that Won’t be Forgotten”
Happy New Year, brands and communicators! Finally sobered up and excited for the super digital 2017? You better be, because there are some major trends to follow if you plan to survive. As most of you may have noticed, 2016 brought us some hints of what’s next to come. So … Continue reading “WHAT NOW, 2017?”
WHAT DOES IT TAKE FOR EVEN THE LARGEST CORPORATES IN THE WORLD TO BECOME CAPABLE OF SYSTEMATIC INNOVATION AND ENTREPRENEURSHIP? Yesterday, I had the unique pleasure of attending a workshop led by Alexander Osterwalder (creator of the Business Model Canvas and lead author of the global bestseller Business Model Generation), organised by my friends at … Continue reading “RCKT meets Alex Osterwalder: Culture & Leadership in Innovation Programs”
Hey Instagram you need to face it, the dogfilter always wins against the copycat. It finally happened. I guess it had to, even though I hoped it wouldn´t. Instagram introduced their new story mode. Now, users post pictures with filters and write on the pics. After 24h those “stories” are … Continue reading “Instagram, this week’s Melania Trump by Justus Dittmer”